Our Story

Hey guys,

It's Jeremy Howell, scent creator and mastermind behind Heroes and Legends which began in 2018 originally named Heroes and Legends Beard Company. The creation of the original 5 themed beard oils based on legendary characters of yore OUTLAW, FRONTIER, TITAN, CAPTAIN and our #1 all-time best seller VILLAIN was launched to the bearded community and the world with our online platform.

H&L quickly gained traction and grew faster than I anticipated. Everyone fell in love with our character themed scents and especially fan favorite the beloved VILLAIN. Limited edition and seasonal scents were also a customer favorite like Jack Frost, Sleepy Hollow, A Midsummers Night, Mary Jane, The Patriot and more.

During early 2020, a pandemic reached the United States as we all know as COVID-19 and it tragically hit us hard just as it did many other small businesses in America. After 2 years of success in the bearded community, we made the difficult decision to close our online store. Our customers never stopped reaching out asking where they could purchase our beard oils especially the VILLAIN as well other products and questions about whether we were ever coming back. It was extremely encouraging to see how much of an impact my beard oils must have made on the bearded community and how awesome you guys truly are! 

I began looking into recreating my brand and relaunching my online platform under the new name Heroes and Legends Trading Company in order to expand the level of products I could offer to my customers. I shared this with a couple of guys who I kept in contact with and rumors about the return of H&L started to circulate in the bearded community. I had an overwhelming amount of support and excitement as customers started reaching out upon finding out the rumors were true and that Heroes and Legends was in fact returning soon. 

I will be launching the original 5 beard oil and balms OUTLAW, FRONTIER, TITAN, CAPTAIN and VILLAIN and will slowly expand our products and enjoy the process of bringing H&L back to my loyal customer base. Thank you all for your continued support and stay tuned and get ready for the return of Heroes and Legends Legendary products. We truly love our H&L FAM. 

STAY BEARDED

BE LEGENDARY