Put Heroes & Legends on your shelves.
H&L branded 1 fl oz beard oils for barbershops, salons, and retail stores.
Wholesale purchase pricing
Order in 12-bottle packs of a single scent, with a minimum purchase of 24 bottles. Choose Aunnunaki, Villain, Captain, Frontier, or Titan. Mix scent packs to reach your tier.
| Bottles per order |
Price per bottle |
| 24–47 |
$11.00 |
| 48–99 |
$10.00 |
| 100+ |
$9.00 |
A 24-bottle order contains two 12-bottle packs, so you may choose up to two scents. A 48-bottle order contains four packs. Because orders come in multiples of 12, the first quantity in the 100+ tier is 108 bottles.
Your shop’s earning potential
Suggested retail: $16.99 per bottle.
| Wholesale quantity |
Your cost per bottle |
Gross profit per bottle* |
| 24–47 |
$11.00 |
$5.99 |
| 48–99 |
$10.00 |
$6.99 |
| 100+ |
$9.00 |
$7.99 |
Sell all 24 bottles at suggested retail for $407.76 in revenue and $143.76 in gross profit; 48 bottles for $815.52 in revenue and $335.52 in gross profit; or 108 bottles for $1,834.92 in revenue and $862.92 in gross profit.*
*Before shipping, taxes, fees, discounts, and overhead. These examples assume every bottle sells at $16.99.
Order examples
- 24 bottles: $264 before tax and shipping.
- 48 bottles: $480 before tax.
- 108 bottles: $972 before tax.
Shipping
Free standard U.S. shipping on wholesale purchases of 48 or more bottles. Smaller orders use calculated USPS Ground Advantage rates. USPS Priority Mail is available as a paid upgrade.
Local consignment: Memphis & North Mississippi only
Eligible stores in Memphis and North Mississippi may apply for the 24-bottle consignment starter with no upfront inventory purchase. Pay H&L $11.00 per bottle sold. H&L owns unsold inventory. Account approval and written terms apply.
Stores outside Memphis and North Mississippi must purchase wholesale inventory; consignment is not available.
Expand the line
Matching 2 oz beard balm, beard wash, and conditioner are available by quote.
Start a 24-bottle order
Choose a starter below to add both 12-bottle packs together. Each starter is $264 before tax and shipping. You can increase pack quantities in your cart for larger orders and automatic volume pricing.
Order wholesale online
Shop 12-bottle wholesale scent packs. Tier pricing applies automatically in the cart.
Apply for local consignment
Stores in Memphis and North Mississippi can email us for consignment approval with your business name and location.
